Exciting News, At Least to This Here Writer
I just wrote the last word to the last chapter of my first draft of my next novel.
Seasons Greetings, from the Content Elves at Creative Mill
Know Your Value. Then Sell It.
Follow your passion?
Maybe. But I’ve always found that to come off as a bit hokey. It’s easy to say if you’re one of the 0.1% of people who hit it big, strike it rich, or achieve fame and fortune. “Follow your passion. That’s what I did, and now look at me!”
But you know who else followed their passions? The 99.9% of people who you’ve never heard of. Following a passion wasn’t enough for them. Most who pursue stardom fail, then move on to something else as Plan B.
That something else is known as “the real world” by many. Myself included.
Here’s what Kenny Loggins suggests…
Who's the Hero in Your Story?
Too often, the language we tend to use in marketing and advertising puts ourselves as the hero in the journey — the one coming to the rescue of the client or customer.
When, in reality, the client, customer or prospect truly only cares about his or her own journey…their own challenges, aspirations and coveted conquests.
Continue reading to see how this story can have a happy ending for you and your marketing efforts…
To Sell a Story, You Must Tell a Story
What’s more convincing: If I told you how many times I’ve helped a client out of given problem, or if I told you a story about the person I helped yesterday?
Too often, we litter our marketing copy with statistics—facts, figures, bullet points, specs, product lists, empty promises—when we should be telling stories. Stories are magical tools that convince people that what you claim to be true is actually rooted in reality. Stories make people feel. They make people care.
There is an old quote, often misattributed, that is taken from a work of fiction: “The death of one man is a tragedy. The death of millions is a statistic.” Here’s how you can apply that logic to your marketing messaging…
Show Me, Don't Tell Me
“Show me, don’t tell me.”
Those were the words a younger, deflated Tom Nixon read written in red atop his recently submitted creative writing assignment. The admonishment, coming from my sixth-grade teacher, would be a recurring theme in my life.
The lesson that first I learned in grade school, and kept relearning throughout life, would become a valuable asset in career as a content creator for businesses and professional services firms.
The Secret to Great Content
Content is becoming an ever-more-critical component to the marketing ecosystem. But as more and more content is being generated, good content is becoming harder and harder to find. Meaning, it’s becoming increasingly difficult to create content that stands out and sinks in. Quantity can actually beget quality, if you know where to find it…
Do Less, Sell More?
What if you could do fewer things, that look less time, and actually have more success building your business and selling your services?
That’s the premise behind my new book, Do Less. Sell More.: How Entrepreneurs are Building Seven-Figure Businesses without Breaking the Bank, Working Like Dogs, or Losing their $#@%!
What is Marketing FOMO? And How to Cure It!
The most common question I received when launching The Fix "news"letter is why. Why are you (me) providing free tips and best practices, and how can I (that's you) put them into practice? The answer is simple: FOMO.
No, not fear of missing out.
When I'm talking about "FOMO," I'm actually describing the most common mistake I see marketers and business owners make when it comes to marketing their products and services. And I want to help people avoid these costly errors…
The Fix Is In! (...and you're a part of it!)
The Fix is a free (forever!) monthly "news"letter published by Tom Nixon to curate the best available content and resources for anyone looking to build a business, grow a practice, or increase a network online. Peak inside to see what comes in each issue, and how it will cure your Marketing FOMO forever!