If you have content at the center of your marketing efforts, and it's not actually, you know...DOING the marketing, there might be a few things to double check...
The Power of Deduction
Do Less, Sell More?
What if you could do fewer things, that look less time, and actually have more success building your business and selling your services?
That’s the premise behind my new book, Do Less. Sell More.: How Entrepreneurs are Building Seven-Figure Businesses without Breaking the Bank, Working Like Dogs, or Losing their $#@%!
How to be a Thought Leader without Faking It
Joe objected, "But I'm NOT a thought leader. Why would anyone listen to what I have to offer?"
Just because you don't regard yourself as the preeminent voice in your space doesn't mean you can't offer insights. You don't need to be a certified "Thought Leader" to have observations, experiences, theories, command of basic principles, inquiries and perspectives.
Content's Proper Place in the Sales and Marketing Funnel
Content is working its way down the sales funnel farther than ever before. While we have historically thought of content in terms of “content marketing”—which generally lives near the top of the sales funnel—we should now be thinking in terms of “content business development.”
But if you’re serving your network and people you’d like to include in your network, by providing them with either things of intellectual value or by raising their profiles somehow, that’s not selling...it’s serving.
Podcasting for Professionals
Do Less. Sell More. Here's Your Permission Slip.
You know it to be true in your gut, but it's hard to convince your head of it: you simply can't be everywhere at once. And you can't be all things to all people. So stop doing what’s not working, and do this instead.
Last week I promised to share with you the one marketing tactic that consistently achieves the highest ROI of anything out there, regardless of vertical or market.
Did you guess what it was?
The answer may surprise you…
The Modern Marketing System Is Broken. Here's How to Fix It.
The problem with the modern marketing paradigm is that it's still just too much for most small business owners, entrepreneurs and individuals building their own professional services practices. And with attention spans being what they are nowadays, where even a long tweet seems like a hefty pull, it's too much for the audiences we're looking to attract as well. Here's what's happened over the years: We kept adding and adding to the marketing stack, and we never took anything away!
But I have, as you might’ve guessed, a proposed fix to this problem…
What is Marketing FOMO? And How to Cure It!
The most common question I received when launching The Fix "news"letter is why. Why are you (me) providing free tips and best practices, and how can I (that's you) put them into practice? The answer is simple: FOMO.
No, not fear of missing out.
When I'm talking about "FOMO," I'm actually describing the most common mistake I see marketers and business owners make when it comes to marketing their products and services. And I want to help people avoid these costly errors…
The Fix Is In! (...and you're a part of it!)
The Fix is a free (forever!) monthly "news"letter published by Tom Nixon to curate the best available content and resources for anyone looking to build a business, grow a practice, or increase a network online. Peak inside to see what comes in each issue, and how it will cure your Marketing FOMO forever!