Your ideas are better than theirs. Does your content prove it?

In the age of AI, check-the-box content will be too easily ignored and forgotten. When it has to be seen, it has to have impact, and it has to generate measurable results? It has to be equal to your own expertise and ability.

Let’s make your content king again.

Learn How

CONTENT + CREATIVE

**THOUGHT LEADERSHIP**

Writing

Content creation for businesses, professionals and agencies who need to convert expertise into opportunity.

OUR TAKE

**COPY + MESSAGING**

Brand Strategy

Get your story straight. Position your brand appropriately for maximum attention and engagement. Know who the hero is.

your why

**STORYTELLING**

Marketing Assets

From video to audio, from the written word to graphic design: immersive experiences that evoke emotion and action.

OUR VIEW

To the discerning buyer,
you are what your content says you are.

Is “good enough” really good enough?

CMLogo Color Trans.png — Now Churning!

They continue to insist that “content is king,” and perhaps it’s truer now than ever before. If that’s so, businesses and agencies need to “ace” their opportunity to have expertise showcased and consumed by the audiences brands are looking to influence.
Sellers of sophisticated processes and services get hired based on trust, expertise and a demonstrated track record of solving the problems that a given market grapples with daily. That can’t be told, and it can’t be sold. It must be shown. It must be *shown.* 👈
That’s where content comes in. Whether it’s written content, audio content (such as podcasts), video and even webinars and workshops — your ability to project your expertise with confidence will dictate your success in capturing attention, gaining notice, earning trust and ultimately getting hired.

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Now Churning in the Content Mill:

Check out these fine featured posts among the latest musings at our blog.

Featured

Thought Leadership, Creative Services

Why Ask Why?

Thought Leadership, Creative Services

Model Behavior

In this episode of Bullhorns and Bullseyes, Tom Nixon and Curtis Hays geek out (in the way that only true geeks dare!) on three powerful marketing models that shape how they plan campaigns, create content, and measure success.

If you’ve ever wondered why some campaigns flop while others convert like magic, this episode is your masterclass in doing it the Bullhorns and Bullseyes way—from the top of the funnel to the flip at the end.

Thought Leadership, Creative Services

Creative Services, Thought Leadership

The Power of Storytelling

Creative Services, Thought Leadership

"Show me, don't tell me."

That is the art of effective communication.

What I learned in sixth grade holds true today. If you’re using your marketing content and messaging to TELL people why they should engage with you, nobody will relate.

But if you SHOW them—through storytelling, testimonial, metaphorical allusions, emotional connection—your story will resonate. And be remembered.

Allow me to show you how…

Creative Services, Thought Leadership

Thought Leadership, Creative Services

Don't Be a Hero

Thought Leadership, Creative Services

Who Is the Hero In Your Story?

If I told you my life story, would you care?

What if I asked you tell me your life story?

Eugene M. Schwartz’s The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You should be (and often is) considered to be the “bible” of effective copywriting and storytelling. One of the many tenets Schwartz embraces is the notion of making the reader (or the customer) the hero of the story you’re trying to tell.

Too often, we put the capes on our own backs. And that’s where the writing falls short.

Thought Leadership, Creative Services