Micro Blogs Digest
I’ve been experimenting with very short posts on LinkedIn (contrasting my former style of very long posts…almost as if LinkedIn were my blog itself!).
Here is a quick recap of some of the recent entries…
What your customers are telling you is only half of the story. What they're not telling you is the other 90%.
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Jargon and acronyms are the forts we build around our messaging when we we’re trying to hide something from the market.
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The art of effective copywriting is not to convince people of something they should know, but to ensure them that what they do know matters to you.
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Never assume something won't work in practice, just because you've convinced yourself it won't work in theory.
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The PRIMARY objective of any piece of long-form content is to convince someone to read it.
This is accomplished (or not) in the headline, in the opening sentence, and in the first three paragraphs. (I call this “The Why Section.”)
Failure to do this renders the rest of the piece irrelevant—no matter how good the content may be.
In Closing
Sometimes I turn micro posts into long-form content, like this one for the last micro-blog above.
The Moral of the Story?
Don’t let a preconceived obligation to write 1,000 words stop you when 50 might just be enough to get people to think about concepts that are important to you.