Just the Facts, Ma’am?

"A guy falls in love with two women and ends up picking the wrong one."

***

My daughter hates the way I press her for details whenever she shares things about her day to me.

"Tell me about that," I might press.

"I just did," she'd reply.

No, you didn't, I press on (if I dare). You told me the outcome of what happened. What matters to me is how you got here from there. The storyarch.

Maybe that's just the storyteller in me. Details matter. Overcoming adversity matters. The hero's journey matters. I’m not just interested in the destination.

👉 Something to keep in mind as you formulate messaging and marketing for your business: Don’t just tell people what you sell or do…show them how it will get them from where they are today (frustrated, overcharged, underserved) to where they want to be tomorrow (happy, satisfied, fulfilled).

Less boring selling. More storytelling.

As for that “story” I "told" at the beginning of this post?

"A guy falls in love with two women and ends up picking the wrong one."

That is, if my daughter had her way, a retelling of two full seasons of Severance on Apple TV+.

Kinda misses the point, doesn't it? Leaves a lot out. Doesn’t really connect in any meaningful way.

Case in point.

(Ironically, Severance is my daughter's favorite show right now. Maybe I'll share this with her...)