The Power of Visual Storytelling
By now, if it’s two things you know about me, it’s this: I wholeheartedly believe in the power of storytelling…and I believe that the most powerful story begins and ends with WHY.
A perfect example of both of these in action is this video. It’s not a testimonial; it’s a story. Do you find it to be more effective than a mere quote (that could’ve been a manufactured fabrication) on a website?
Can you spot those three acts here? WHY-HOW-WHAT?
[Disclosure: I played a very small role in the concept development phase of this video.]
It's effective for a number of reasons, not least of which is because it's true...but because it's a true STORY!